CGC is an Integrated Communications & Talent Agency that builds brands through the power of storytelling.
“The media landscape and the way people communicate with brands is constantly evolving and shape shifting.
As strategic consultants, we partner with brands and talent to build reputation, define and develop stories and purpose, supported by significant content programmes, partnerships and relevant social endorsement. With a particular lens on consumer resonance through cultural trends driving relevancy and share of voice.
Uniting a unique combination of strategic communications and expertise together with an expansive network across, beauty, fashion, wellness, culture, arts, design and lifestyle; connecting brands in a meaningful way.”
⏤ Clare Goodwin, Founder CGC
CGC was founded by Clare Goodwin in 2018.
Clare is a leading strategic communications expert, honing a wealth of experience from her roles at Estée Lauder Companies where she led the communications strategy globally at Bobbi Brown and Jo Malone London.
One of the first to acknowledge an evolution in the PR landscape she came to market with an integrated digital first approach, recognising that to service a brand in today’s world it required not just traditional media, but events, partnerships, collaborations, celebrity and influencer relationships, to meet the needs of a brand's full ecosystem.
Clare formulated an agile and elevated approach recognising how to react to brands' needs in an ever-evolving marketplace. Operating as a trusted extension of the brand's team with a nuanced understanding of the brand vision and story.
After launching with her first client, Hermès Parfum and Beauty, she continued to curate a portfolio of the world’s leading beauty brands including: Augustinus Bader, Westman Atelier, Glossier and Diptyque.
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The recent expansion of CGC into the U.S. and Middle East demonstrates Clare’s ambition to present brands with a streamlined approach from a global perspective.
In 2022 CGC announced The Collective, a talent arm to the business, to not only build brands but also the talent of tomorrow.
Clare’s keen understanding of the evolving beauty industry and luxury markets propels her to excel in building powerful communities and implementing conscious partnerships and initiatives that amplify a brand’s unique narrative.
CGC today has a team of 25 in London, 7 in New York and has a partnership in the Middle East with BFORE Communications.
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