MUTHA was founded by beauty innovator and entrepreneur, Hope Dworaczy Smith. As a first-time mother, Hope searched for anything, especially natural and plant-based products, that would help with her impending stretch marks. After researching ingredients, Hope turned her kitchen into an experimental laboratory, which in turn was the start of MUTHA. The brand launched in 2019 with two products: Body Butter and Body Oil. While MUTHA has launched several other body and skincare products since, the philosophy for the brand has stayed the same.